Can You Ask Users to Visit or Follow You on Instagram?

Promo Amp can direct an entrant to an Instagram profile or selected content. It cannot independently verify that the entrant followed an account, so this action should not be described as a verified Instagram follow.

Entry action wording

Use accurate wording such as “Visit our Instagram profile,” and explain any additional steps in your campaign instructions. Do not award or describe a verified follow unless you have a permitted, reliable way to confirm it.

Check the rules that apply to your campaign

Instagram's promotion terms and local promotion laws can change. Review the current Instagram promotion guidelines and obtain legal advice for your jurisdictions before launching. Promo Amp's rules generator provides a starting point, not legal advice.

Practical checklist

• State the entry method and eligibility clearly.
• Include start and end times with a time zone.
• Describe the prize and winner-selection method.
• Include the releases and disclosures required by the platform and applicable law.
• Avoid misleading labels or claims that an action has been verified when it has not.